Practice
Four zero-to-one products. The same discipline every time.
Twenty-five years in demanding B2B environments — expert users, complex workflows, nowhere to hide behind polished UX. The discipline never changes: align the customer's reality, the business's goals, and the design's direction, and keep everyone pointed the same way as the product takes shape.
A — Product design
The whole product, not just the feature
When teams can ship features faster than they can think through consequences, the product loses coherence in days, not sprints. I map how the whole product works together and stay close enough to the build to keep it honest — so every decision is made in context, even when the pace is relentless.
A vision teams can actually debate and refine
In a world moving this fast, a five-year vision is fiction. But without a clear direction, every sprint becomes a negotiation. I craft product visions grounded in the next quarter's reality — concrete enough to debate, flexible enough to evolve, and often expressed as working prototypes rather than polished decks.
Every experiment teaches you something
Teams that can build anything in a day need to learn just as fast. I work with your product and engineering teams to define what you're testing and why — so every release earns trust by showing real improvement, not a launch followed by a shrug. The discipline isn't shipping less. It's knowing what each ship is supposed to teach you.
Design that works because the whole org is in the room
The decisions that sink products aren't usually technical — they're interpersonal. They happen in the gaps between teams, in conversations that never took place. I build the structures that let people from different teams make decisions together, fast — and give them the principles to keep making good calls when I'm not in the room.
Build what customers value, not what competitors have
Roadmaps built from competitive benchmarking converge on the same mediocre middle. I map your organization's actual competencies against what customers need most — so you build from strength rather than chasing what competitors already shipped.
B — Expert facilitation
Over fifty LUMA workshops taught. Decision-making infrastructure, not rituals — the kind that helps organizations commit to a direction and move with confidence.
Ad Hoc Workshops
Have a specific need or challenge? I design and lead custom workshops tailored to your unique situation, ensuring focused collaboration and actionable outcomes, whether it's for strategy, problem-solving, or team building.
Alignment Workshops
Bridge gaps and build consensus across teams or departments. These workshops focus on creating shared understanding, defining common goals, and developing unified strategies to move forward together effectively.
Value Stream Analysis
Identify bottlenecks and opportunities for improvement in your processes. We map out your current value stream, analyze flow and waste, and collaboratively design a more efficient and effective future state.
Value Network Analysis
Understand the complex web of relationships and exchanges within and around your organization. This analysis helps identify key players, dependencies, and strategic opportunities for value creation and partnership.
Scenario Planning
Prepare for an uncertain future by exploring potential scenarios and their implications. We develop robust strategies that are adaptable and resilient, enabling proactive decision-making in the face of change.
Competitive War Gaming
Stress-test your strategies against potential competitor actions. Through simulated competitive environments, we uncover vulnerabilities, refine tactics, and build a more resilient market position.
What colleagues say
“Eric is a designer's designer and a leader through and through. He always brings a fresh perspective and the customer voice to the table — and always works to build something better than what's been built before.”
“His wisdom, objectivity and dedication make him one of the best designers I've ever worked with. His generosity and patience make him the best leader I've ever had.”
“An extraordinary design leader and manager who encourages business strategy, design excellence, a learning culture, and human-centered design.”
“He applies his vast experience, creativity, and passion to transform businesses large and small. A thoughtful, collaborative leadership style that gives him broad influence.”
Ready to align your product around what actually matters?
I work best with founders, CPOs, and design leaders building something real who need a senior perspective — not a vendor.